SEMrush
Category: Website Analytics
Price: Free (GA4), Paid options (GA 360)
Best For: Businesses of all sizes, marketers, website owners seeking insights into user behavior, traffic, and conversions.
About SEMrush :
Google Analytics provides detailed insights into website performance, including user demographics, traffic sources, and on-site behavior. It helps track key metrics like conversion rates, bounce rates, and user engagement to improve digital marketing efforts. The GA4 version integrates well with machine learning for advanced insights.
SEMrush Features:
- Real-time Analytics: Monitor active users and events as they happen on your site.
- Custom Reports: Create reports that focus on specific metrics and dimensions.
- Audience Segmentation: Segment users based on behavior, demographics, and interests.
- Conversion Tracking: Track goal completions, such as form submissions or product purchases.
- Integration with Google Ads: Analyze campaign performance and link data between Google Ads and Analytics.